BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE BERLIN-CHEMIE
WoW	104 662	3.4%	2.7%	0	27 620 480	1.5%	3.2%	-0.1	4.1%
MoM	412 232	-20.9%	2.7%	-0.1	112 037 618	-20.3%	3.4%	-0.1	-18.0%
YTD	985 672	-68.9%	2.8%	-3.2	266 560 080	-56.2%	3.4%	-2.3	-32.9%
MAT	7 667 030	-48.3%	4.1%	-2.5	1 678 699 970	-36.1%	4.1%	-1.9	-16.8%
DEXALGIN
WoW	16 012	11.3%	0.3%	0	8 687 074	9.2%	1.1%	0	8.5%
MoM	60 185	-30.1%	0.3%	-0.1	33 026 896	-27.6%	1.1%	-0.3	-12.8%
YTD	154 601	-63.9%	0.4%	-0.4	83 240 709	-50.7%	1.3%	-0.9	-23.9%
MAT	1 311 834	-32.9%	0.5%	-0.2	601 185 052	-20.1%	1.5%	-0.4	-9.2%
ESPUMISAN (ADULTS)
WoW	54 841	14.5%	38.7%	0	34 762 625	15.3%	48.3%	0	14.4%
MoM	202 093	-11.2%	38.4%	-1	128 123 690	-13.1%	48.0%	-2.2	-8.9%
YTD	461 281	-57.8%	38.9%	-22.1	295 891 565	-43.9%	49.2%	-18	-33.9%
MAT	3 651 355	-32.6%	48.9%	-15.4	1 977 081 579	-22.0%	55.4%	-14.1	-11.4%
ESPUMISAN BABY
WoW	21 290	9.8%	28.4%	-0.6	16 483 022	9.0%	44.9%	-1.1	12.2%
MoM	80 707	-9.9%	29.3%	-0.3	63 130 353	-9.6%	46.6%	-0.1	-8.9%
YTD	182 461	-42.4%	29.4%	-10	142 490 933	-23.6%	46.5%	-7.3	-22.7%
MAT	1 291 915	-21.9%	35.1%	-5.7	861 508 850	-11.3%	49.0%	-6.4	-9.2%
FASTUM
WoW	14 570	15.1%	0.8%	0	8 781 314	14.2%	2.1%	-0.1	16.6%
MoM	53 314	-21.9%	0.8%	-0.1	32 316 268	-23.0%	2.2%	-0.4	-9.2%
YTD	129 783	-49.9%	0.9%	-0.6	79 272 251	-35.5%	2.4%	-0.6	-18.0%
MAT	911 441	-33.6%	1.0%	-0.4	502 644 246	-21.5%	2.4%	-0.7	-4.5%
IODOMARIN
WoW	74 336	21.7%	22.5%	0.3	13 975 308	21.5%	9.3%	0.4	20.2%
MoM	263 479	2.2%	22.3%	1.5	49 430 699	3.6%	9.0%	1	-4.5%
YTD	565 930	-20.2%	21.7%	-0.1	105 547 038	-21.2%	8.6%	-1	-19.9%
MAT	3 150 356	-6.7%	20.5%	-0.8	611 681 337	-3.3%	8.9%	-0.7	-3.2%
LIOTON
WoW	15 328	6.0%	1.5%	-0.2	19 622 736	9.9%	4.0%	-0.4	18.2%
MoM	65 231	8.9%	1.8%	0.2	81 963 965	10.6%	4.7%	0.7	-5.7%
YTD	133 983	-52.2%	1.7%	-0.9	167 570 057	-34.6%	4.3%	-0.9	-25.6%
MAT	1 105 526	-35.8%	2.1%	-0.7	1 218 796 764	-16.6%	4.5%	-1.2	-12.7%
MEZYM
WoW	211 238	4.4%	19.0%	-0.9	33 536 102	5.7%	12.8%	-0.3	9.5%
MoM	800 140	-20.3%	19.4%	-0.2	126 219 061	-19.0%	13.0%	-0.4	-19.5%
YTD	1 912 562	-58.6%	19.4%	-11.3	299 644 551	-56.0%	13.2%	-9.3	-34.5%
MAT	14 638 783	-32.9%	23.2%	-6.6	2 263 247 146	-26.9%	16.4%	-5.8	-13.8%
MIG 400
WoW	111 714	10.8%	2.3%	0	12 690 829	10.7%	1.6%	0	8.5%
MoM	394 153	-20.0%	2.1%	-0.2	46 693 631	-25.9%	1.6%	-0.3	-12.8%
YTD	945 860	-48.3%	2.2%	-1.1	116 157 997	-45.2%	1.7%	-1	-23.9%
MAT	7 511 334	-27.8%	3.0%	-0.8	898 463 842	-23.8%	2.3%	-0.8	-9.2%
PROSTAMOL
WoW	21 824	13.1%	12.6%	-0.4	32 971 208	13.2%	14.3%	-0.5	16.4%
MoM	80 544	-12.7%	12.8%	-1	122 384 313	-11.5%	14.6%	-1	-6.1%
YTD	185 298	-55.4%	13.3%	-9.6	279 814 570	-49.8%	15.1%	-9.2	-23.2%
MAT	1 316 056	-38.3%	16.2%	-8	1 887 082 767	-31.1%	17.5%	-8.6	-8.1%
RESPERO MYRTOL
WoW	24 342	7.5%	6.9%	0	13 950 764	6.1%	8.2%	-0.1	7.5%
MoM	94 189	-9.2%	7.0%	-0.2	54 780 622	-6.8%	8.4%	-0.1	-6.3%
YTD	210 638	-43.2%	7.1%	-3.2	121 017 220	-26.9%	8.4%	-1.7	-17.5%
MAT	1 141 058	6.3%	7.6%	0.7	578 926 041	18.5%	8.1%	1	-3.2%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	985 672	-68.9%	2.8%	-3.2	266 560 080	-56.2%	3.4%	-2.3	-32.9%
DEXALGIN	154 601	-63.9%	0.4%	-0.4	83 240 709	-50.7%	1.3%	-0.9	-23.9%
ESPUMISAN (ADULTS)	461 281	-57.8%	38.9%	-22.1	295 891 565	-43.9%	49.2%	-18	-33.9%
ESPUMISAN BABY	182 461	-42.4%	29.4%	-10	142 490 933	-23.6%	46.5%	-7.3	-22.7%
FASTUM	129 783	-49.9%	0.9%	-0.6	79 272 251	-35.5%	2.4%	-0.6	-18.0%
IODOMARIN	565 930	-20.2%	21.7%	-0.1	105 547 038	-21.2%	8.6%	-1	-19.9%
LIOTON	133 983	-52.2%	1.7%	-0.9	167 570 057	-34.6%	4.3%	-0.9	-25.6%
MEZYM	1 912 562	-58.6%	19.4%	-11.3	299 644 551	-56.0%	13.2%	-9.3	-34.5%
MIG 400	945 860	-48.3%	2.2%	-1.1	116 157 997	-45.2%	1.7%	-1	-23.9%
PROSTAMOL	185 298	-55.4%	13.3%	-9.6	279 814 570	-49.8%	15.1%	-9.2	-23.2%
RESPERO MYRTOL	210 638	-43.2%	7.1%	-3.2	121 017 220	-26.9%	8.4%	-1.7	-17.5%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	7 667 030	-48.3%	4.1%	-2.5	1 678 699 970	-36.1%	4.1%	-1.9	-16.8%
DEXALGIN	1 311 834	-32.9%	0.5%	-0.2	601 185 052	-20.1%	1.5%	-0.4	-9.2%
ESPUMISAN (ADULTS)	3 651 355	-32.6%	48.9%	-15.4	1 977 081 579	-22.0%	55.4%	-14.1	-11.4%
ESPUMISAN BABY	1 291 915	-21.9%	35.1%	-5.7	861 508 850	-11.3%	49.0%	-6.4	-9.2%
FASTUM	911 441	-33.6%	1.0%	-0.4	502 644 246	-21.5%	2.4%	-0.7	-4.5%
IODOMARIN	3 150 356	-6.7%	20.5%	-0.8	611 681 337	-3.3%	8.9%	-0.7	-3.2%
LIOTON	1 105 526	-35.8%	2.1%	-0.7	1 218 796 764	-16.6%	4.5%	-1.2	-12.7%
MEZYM	14 638 783	-32.9%	23.2%	-6.6	2 263 247 146	-26.9%	16.4%	-5.8	-13.8%
MIG 400	7 511 334	-27.8%	3.0%	-0.8	898 463 842	-23.8%	2.3%	-0.8	-9.2%
PROSTAMOL	1 316 056	-38.3%	16.2%	-8	1 887 082 767	-31.1%	17.5%	-8.6	-8.1%
RESPERO MYRTOL	1 141 058	6.3%	7.6%	0.7	578 926 041	18.5%	8.1%	1	-3.2%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	104 662	3.4%	2.7%	0	27 620 480	1.5%	3.2%	-0.1	4.1%
DEXALGIN	16 012	11.3%	0.3%	0	8 687 074	9.2%	1.1%	0	8.5%
ESPUMISAN (ADULTS)	54 841	14.5%	38.7%	0	34 762 625	15.3%	48.3%	0	14.4%
ESPUMISAN BABY	21 290	9.8%	28.4%	-0.6	16 483 022	9.0%	44.9%	-1.1	12.2%
FASTUM	14 570	15.1%	0.8%	0	8 781 314	14.2%	2.1%	-0.1	16.6%
IODOMARIN	74 336	21.7%	22.5%	0.3	13 975 308	21.5%	9.3%	0.4	20.2%
LIOTON	15 328	6.0%	1.5%	-0.2	19 622 736	9.9%	4.0%	-0.4	18.2%
MEZYM	211 238	4.4%	19.0%	-0.9	33 536 102	5.7%	12.8%	-0.3	9.5%
MIG 400	111 714	10.8%	2.3%	0	12 690 829	10.7%	1.6%	0	8.5%
PROSTAMOL	21 824	13.1%	12.6%	-0.4	32 971 208	13.2%	14.3%	-0.5	16.4%
RESPERO MYRTOL	24 342	7.5%	6.9%	0	13 950 764	6.1%	8.2%	-0.1	7.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
BROMHEXINE B-CH	412 232	-20.9%	2.7%	-0.1	112 037 618	-20.3%	3.4%	-0.1	-18.0%
DEXALGIN	60 185	-30.1%	0.3%	-0.1	33 026 896	-27.6%	1.1%	-0.3	-12.8%
ESPUMISAN (ADULTS)	202 093	-11.2%	38.4%	-1	128 123 690	-13.1%	48.0%	-2.2	-8.9%
ESPUMISAN BABY	80 707	-9.9%	29.3%	-0.3	63 130 353	-9.6%	46.6%	-0.1	-8.9%
FASTUM	53 314	-21.9%	0.8%	-0.1	32 316 268	-23.0%	2.2%	-0.4	-9.2%
IODOMARIN	263 479	2.2%	22.3%	1.5	49 430 699	3.6%	9.0%	1	-4.5%
LIOTON	65 231	8.9%	1.8%	0.2	81 963 965	10.6%	4.7%	0.7	-5.7%
MEZYM	800 140	-20.3%	19.4%	-0.2	126 219 061	-19.0%	13.0%	-0.4	-19.5%
MIG 400	394 153	-20.0%	2.1%	-0.2	46 693 631	-25.9%	1.6%	-0.3	-12.8%
PROSTAMOL	80 544	-12.7%	12.8%	-1	122 384 313	-11.5%	14.6%	-1	-6.1%
RESPERO MYRTOL	94 189	-9.2%	7.0%	-0.2	54 780 622	-6.8%	8.4%	-0.1	-6.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

BROMHEXINE BERLIN-CHEMIE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "BROMHEXINE B-CH"

SKU #1

## [1] "BROMHEXINE B-CH COATED TABLETS 8 MG #25"

SKU #2

## [1] "BROMHEXINE B-CH SOL ORAL 4 MG/5 ML 60 ML #1"

MS OF COMPETITORS: BROMHEXINE BERLIN-CHEMIE COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN (ADULTS)

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

SALES (weekly)

Total Sales

## [1] "ESPUMISAN (ADULTS)"

SKU #1

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #25"

SKU #2

## [1] "ESPUMISAN (ADULTS) CAPS 40 MG #50"

SKU #3

## [1] "ESPUMISAN (ADULTS) EXTRA GRAN 125 MG #14"

SKU #4

## [1] "ESPUMISAN (ADULTS) L EMULS ORAL 40 MG 30 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN (ADULTS)

MS VOLUME (weekly)

MS VALUE (weekly)

ESPUMISAN BABY

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "ESPUMISAN BABY"

SKU #1

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 30 ML #1"

SKU #2

## [1] "ESPUMISAN BABY ORAL DROPS 100 MG/ML 50 ML #1"

MS OF COMPETITORS: CORE OF ESPUMISAN BABY

MS VOLUME (weekly)

MS VALUE (weekly)

FASTUM-GEL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "FASTUM"

SKU #1

## [1] "FASTUM GEL FOR EXT USE 2,5% 100 G #1"

SKU #2

## [1] "FASTUM GEL FOR EXT USE 2,5% 30 G #1"

SKU #3

## [1] "FASTUM GEL FOR EXT USE 2,5% 50 G #1"

MS OF COMPETITORS: CORE OF FASTUM-GEL

MS VOLUME (weekly)

MS VALUE (weekly)

LIOTON 1000

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "LIOTON"

SKU #1

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 100 G #1"

SKU #2

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 30 G #1"

SKU #3

## [1] "LIOTON 1000 GEL FOR EXT USE 1000 IU/G 50 G #1"

MS OF COMPETITORS: CORE OF LIOTON 1000

MS VOLUME (weekly)

MS VALUE (weekly)

MEZYM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MEZYM"

SKU #1

## [1] "MEZYM 20000 INTESTINAL-SOLUBLE COATED TABLETS 20000 IU #20"

SKU #2

## [1] "MEZYM FORTE COATED TABLETS #20"

SKU #3

## [1] "MEZYM FORTE COATED TABLETS #80"

SKU #4

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #20"

SKU #5

## [1] "MEZYM NEO 10000 CAPS ENTEROSOLUB 10000 IU #50"

SKU #6

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #20"

SKU #7

## [1] "MEZYM NEO 25000 CAPS ENTEROSOLUB 25000 IU #50"

SKU #8

## [1] "MEZYM PRO INTESTINAL-SOLUBLE COATED TABLETS 10000 ED #20"

MS OF COMPETITORS: CORE OF MEZYM (TABS & CAPS)

MS VOLUME (weekly)

MS VALUE (weekly)

DEXALGIN 25

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "DEXALGIN"

SKU #1

## [1] "DEXALGIN 25 COATED TABLETS 25 MG #10"

MS OF COMPETITORS: CORE OF DEXALGIN 25

MS VOLUME (weekly)

MS VALUE (weekly)

MIG 400

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "MIG 400"

SKU #1

## [1] "MIG 400 COATED TABLETS 400 MG #10"

SKU #2

## [1] "MIG 400 COATED TABLETS 400 MG #20"

MS OF COMPETITORS: CORE OF MIG 400

MS VOLUME (weekly)

MS VALUE (weekly)

PROSTAMOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "PROSTAMOL"

SKU #1

## [1] "PROSTAMOL UNO CAPS 320 MG #30"

SKU #2

## [1] "PROSTAMOL UNO CAPS 320 MG #60"

SKU #3

## [1] "PROSTAMOL UNO CAPS 320 MG #90"

MS OF COMPETITORS: CORE OF PROSTAMOL

MS VOLUME (weekly)

MS VALUE (weekly)

IODOMARIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "IODOMARIN"

SKU #1

## [1] "IODOMARIN 100 TABS 100 MCG #100"

SKU #2

## [1] "IODOMARIN 200 TABS 200 MCG #100"

SKU #3

## [1] "IODOMARIN 200 TABS 200 MCG #50"

SKU #4

## [1] "IODOMARIN FOR THE FUTURE MOTHER TABLETS 140 MG #30"

MS OF COMPETITORS: CORE OF IODOMARIN

MS VOLUME (weekly)

MS VALUE (weekly)

RESPERO MYRTOL

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

WEEKLY DYNAMICS

Total Sales

## [1] "RESPERO MYRTOL"

SKU #1

## [1] "RESPERO MYRTOL CAPS ENTEROSOLUB 120 MG #20"

SKU #2

## [1] "RESPERO MYRTOL FORTE CAPS ENTEROSOLUB 300 MG #20"

MS OF COMPETITORS: CORE OF RESPERO MYRTOL

MS VOLUME (weekly)

MS VALUE (weekly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца